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PREORDER: Brand Direct: Ardor & Forge - Rothrock Collection

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PREORDER: Brand Direct: Ardor & Forge - Rothrock Collection

#1

Post by TheJohnP » Wed Nov 13, 2019 2:56 pm

Ardor & Forge out of Pennsylvania is launching their debut collection, the Rothrock on Tuesday, November 19.

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Preorder pricing for each of the models within the collection will start at $350.
Limited qty at tiered price points, ultimately ending in retail price of $550

There is also the option to add on a Horween leather strap: standard ($48) or NATO ($68)

Estimated delivery is May 2020

The collection is named for the location that has inspired the design of each of the watches, Rothrock State Forest (RSF) in PA.

From their blog:
We’ve spent an incredible amount of time in RSF over the years, enjoying all of it’s twisting trails and incredible vistas. The rocky terrain of the trails inspired the unique sand-cast texture on the 42mm case of the Rothrock. Oak accents, matte finishes and an earth tone palette create a bold design aesthetic that echoes the natural wonder of the forest. Whether you are headed to the office on Monday morning, or to the backcountry for the weekend, the workhorse NH35 automatic movement, lumed dial, screw-down crown and sapphire crystal make it the perfect companion for all your adventures.

They do the thing that irks me, when they give a name to each variant in the collection. So here are the four colorways:

Rothrock | Thickhead is inspired by the Thickhead Mountain Wild Area within Rothrock State Forest

https://ardorandforge.com/product/rothrock-thickhead/

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Image
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Specs & Features:
• 42mm matte black DLC case
• Proprietary sand-cast texture
• Sapphire crystal and display caseback
• 10 ATM water resistance rating
• NH35 Japanese automatic movement
• Screw-down, offset crown
• Super-LumiNova
• Drilled lugs
• Double lug holes for thicker straps
• 22mm leather lined canvas strap
• Oak accents, rehaut, crown and rotor plate



Rothrock | Detweiler is inspired by the Detweiler Run Natural Area within Rothrock State Forest

https://ardorandforge.com/product/rothrock-detweiler/

Image
Image
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Specs & Features:
• 42mm vintage gold PVD case
• Proprietary sand-cast texture
• Sapphire crystal and display caseback
• 10 ATM water resistance rating
• NH35 Japanese automatic movement
• Screw-down, offset crown
• Super-LumiNova
• Drilled lugs
• Double lug holes for thicker straps
• 22mm leather lined canvas strap
• Oak accents, rehaut, crown and rotor plate


Rothrock | Juniata is inspired by the Little Juniata Natural Area within Rothrock State Forest

https://ardorandforge.com/product/rothrock-juniata/

Image
Image
Image

Specs & Features:
• 42mm stainless steel case
• Proprietary sand-cast texture
• Sapphire crystal and display caseback
• 10 ATM water resistance rating
• NH35 Japanese automatic movement
• Screw-down, offset crown
• Super-LumiNova, full lumed dial
• Drilled lugs
• Double lug holes for thicker straps
• 22mm leather lined canvas strap
• Oak accents, rehaut, crown and rotor plate


Rothrock | Seeger is inspired by the Alan Seeger Natural Area within Rothrock State Forest

https://ardorandforge.com/product/rothrock-seeger/

Image
Image
Image

Specs & Features:
• 42mm stainless steel case
• Proprietary sand-cast texture
• Sapphire crystal and display caseback
• 10 ATM water resistance rating
• NH35 Japanese automatic movement
• Screw-down, offset crown
• Super-LumiNova
• Drilled lugs
• Double lug holes for thicker straps
• 22mm leather lined canvas strap
• Oak accents, rehaut, crown and rotor plate
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Re: PREORDER: Brand Direct: Ardor & Forge - Rothrock Collection **Preorders open on 11/19**

#2

Post by TheJohnP » Wed Nov 13, 2019 2:58 pm

Here's an interview with brand founder Zack in the latest video from Doc Vail's "Doc's House Call" series.


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Re: PREORDER: Brand Direct: Ardor & Forge - Rothrock Collection **Preorders open on 11/19**

#3

Post by watchpalooza » Wed Nov 13, 2019 2:58 pm

Liking this design
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Re: PREORDER: Brand Direct: Ardor & Forge - Rothrock Collection **Preorders open on 11/19**

#4

Post by TheJohnP » Wed Nov 13, 2019 3:00 pm

Kind of Bertucci/Boldr-esque.
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Re: PREORDER: Brand Direct: Ardor & Forge - Rothrock Collection **Preorders open on 11/19**

#5

Post by watchpalooza » Wed Nov 13, 2019 3:55 pm

TheJohnP wrote:
Wed Nov 13, 2019 3:00 pm
Kind of Bertucci/Boldr-esque.
Definitely...and double lug holes are interesting. But would have preferred applied indices at this price point.
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Re: PREORDER: Brand Direct: Ardor & Forge - Rothrock Collection **Preorders open on 11/19**

#6

Post by Sporkboy » Thu Nov 14, 2019 8:44 am

I am also digging this design. The bezel reminds me of a Timex Expedition rugged field.
Image

I love the red lume.
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Re: PREORDER: Brand Direct: Ardor & Forge - Rothrock Collection **Preorders open on 11/19**

#7

Post by TheJohnP » Thu Nov 14, 2019 9:16 am

From watching the video, that's a fixed bezel. Keep that in mind if that is a make/break for someone.
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Re: PREORDER: Brand Direct: Ardor & Forge - Rothrock Collection **Preorders open on 11/19**

#8

Post by Sporkboy » Thu Nov 14, 2019 10:55 am

TheJohnP wrote:From watching the video, that's a fixed bezel. Keep that in mind if that is a make/break for someone.
Good point. I assumed it was fixed, but why put the scallops on there if it is fixed? Just a style thing I guess.
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Re: PREORDER: Brand Direct: Ardor & Forge - Rothrock Collection

#9

Post by TheJohnP » Tue Dec 10, 2019 2:24 pm

The Detweiler can still be had for $350.

However, the Thickhead, Juniata, and Seeger are now priced at $375
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Re: PREORDER: Brand Direct: Ardor & Forge - Rothrock Collection

#10

Post by TheJohnP » Fri Jan 10, 2020 10:29 am

All models are now priced at $375.

They've also introduced an variant option featuring no use of Oak on the accents, rehaut, crown and rotor plate.

The oak accents of the Rothrock have been polarizing. Many have praised the design, but there is another camp who just don’t like wood on, in, or anywhere near their watch. So, we now have 4 new variations to offer.

The No-Oak alternatives are exactly the same in every way to the original variations, with the exception that steel components have replaced the oak accents in the rehaut, crown end, and rotor. The steel is treated with the same sand-cast texture finish and matched to the case, in either raw stainless, vintage gold PVD, or black DLC.

No-Oak Detweiler
https://ardorandforge.com/product/rothr ... er-no-oak/

Image


No-Oak Juniata
https://ardorandforge.com/product/rothr ... ta-no-oak/

Image


No-Oak Seeger
https://ardorandforge.com/product/rothr ... er-no-oak/

Image


No-Oak Thickhead
https://ardorandforge.com/product/rothr ... ad-no-oak/

Image
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