MoT's WDF

Bronze diver with a Sellita SW200-1 Swiss automatic movement and a 500 meter water resistance.
I imagine this will have some fans out there.

The Vltimatvm Watches Abyysmaster 500 bronze diver from Spain just launched on Kickstarter


First 25 watches in each of the three colorways are priced around $379
Regular price will be about $675

Again, three colorways for this watch:






Here are the specs:



ALL OFFERS INCLUDE:
-Abyysmaster 500 bronze Sellita SW200-1 automatic
-Genuine leather strap
-Rubber strap
-Leather packaging
-Tool for straps
-2-year warranty

Attractive watch. Attractive price. But Vltimatvm? And "Abyys"? The dude cannot abide. Unsure what they were even thinking.

They were clearly trying to evoke Latin, Roman, and Greek with their branding. But they got the etymology wrong in all three languages.

• "Ultimatum" is an English word derived from Latin "Ultimatus," "Ultimus." So if they were going for "Latin" by slapping some V characters in there, they missed.
• The letter "U" is a recent invention, as the character "V" historically represented both the vowel "U" and the consonant "V" sound. This is found throughout early Latin-influenced languages, but is familiarly most common in Roman inscriptions. But they wouldn't have used "Vltimatvm," either.
• Greek often uses double Gamma "γγ" as the "ng" sound in English. But "Abyss" in Greek is not Abyys, it's ávyssos.

So, like, total lingual butchery on this one. Why? To what end? It's a really nice watch surrounded by heinous linguistics. Ugh.

//EDIT: Marketing is my dayjob. **** like this kills the Thrax.

To follow up, this Kickstarter campaign was...

UNSUCCESSFUL

The project's funding goal was not reached on Thu, May 16 2019 1:04 PM EDT