I can see how some people would be opposed to the technology, as it is very different from the standard escapement, and some enthusiasts might protest to the lifeless, inhuman aspect of its production. However, I think for the average target consumer the "cool factor" will wipe away any misgivings about the nature of the technology. I've had the pleasure of seeing one of the Defy Lab examples in the flesh and it's certainly a sight to behold. I personally feel that, because the technology can never be reproduced by hand, it will never find a place in the ateliers of the best of the best. But it fits very well with brands like Zenith, and even TAG, as a functional, innovative feature.I wonder if the vibrating oscillator would be widely welcomed, or perhaps face stiff resistance by non haute horology watch enthusiasts. No doubt at least some would appreciate a significantly more accurate non quartz movement, but it is quite a departure from the traditional balance spring we are so used to.
Monochrome reports that the Defy Lab retailed for CHF 29,900 but that's the only source I could find.