I thought this comprehensive list was interesting, and if you are bored/have time, a pretty good way to discover some new brands:
https://www.watch-rankings.com/watch-rankings/
I would rank some brands differently, but as you know, there can never be complete agreement on stuff like this.
It made me giggle a bit when I saw the category below "Entry Luxury" is "Watch."
"Dear watch, you are not a luxury watch, you are just a watch!"